
I realize this is a photo blog but every once in awhile, I’ll probably be going on some rants or talking about personal aspects of my life…
So, Graham and I were hanging out today and I brought him some chocolate almond milk to drink… and I said, "Doesn’t this taste better than regular chocolate milk?" He agreed but then decided to look up what the deal was with almond milk or any of those alternate milk choices out there like soy or rice. Up pops Wikipedia (which we both love to just bounce around on… invariably all topics lead to WWII for Graham and the Elizabethan era for me) and the topic of almond milk. Well, a few clicks later and he’s somehow gotten to the Burt’s Bees Wiki page.
Then the question… "Hey, did you know Burt’s Bees has been bought out by Clorox?!"
WHAAATT??!??!
Burt’s Bees… the champion of all-natural, it’s-so-natural-you-can-eat-it, grassroots environmentally friendly, don’t-make-animals-wear-lipbalm Burt’s Bees bought out by the CLOROX Company… a heavyweight in everything synthetic and industrial strength chemicals?? As you can tell, I was floored. And apparently this had gone well unnoticed because the buy-out had happened back in October 2007 and I’m just hearing about it now. I called up my mom (she owns a health food store and carries the line) and she had no idea.
Well, after having read a lengthy article in the International Herald Tribune, I was thoroughly disappointed with the business decision made by the owner/co-founder of Burt’s Bees, Roxanne Quimby. I can understand that it’s about business and money makes the world go around and yada-yada-yada… I understand how the system works. BUT to make the decision to sell to a company who is clearly on the polar opposite end of the natural, chemical-free spectrum??? If she wanted the big bucks, which evidently she did, I’m pretty sure there were other corporations that would have liked to have acquire a successful and growing natural product company that would have better suited the impetus that was Burt’s Bees.
You know what? I know there are people who say that perhaps in purchasing Burt’s Bees, the Clorox Company will be more inclined to "go green". It’s a great thought but I wouldn’t hold my breath on that one. When it comes to mega-corporations, while their supposed intentions are good, they still have their bottom-line and their shareholders to please. Watch for those cut corners, they’re pretty sharp!
In my opinion, Ms. Quimby and Burt’s Bees sold out and in doing so, tainted the image of a great company. Now if you’ll excuse me, I have to go find another reputable natural product company to support.
J.